fbchurchAs many of you may know, I had the great privilege of presenting at the Church 2.0 resource group at the 2009 General Assembly of the Christian Church (Disciples of Christ).  It was a great time, and I hope those that were able to attend got something out of it.  I do realize however, that there were some folks that attended who left a bit disappointed.  While I spent my time discussing how the changes happening in social media are changing the church, some people simply wanted to know how to use Facebook.  Unfortunately, in a setting like the General Assembly resource groups where everyone has a different experience level and different needs, those types of how-to discussions are nearly impossible to have.  On the other hand, the how-to’s of social media tools are certainly important.

Just yesterday, my wife brought home a back issue of The Christian Century which had a great article that begins to bridge the gap between our discussion at the General Assembly of how social media is changing church and how churches can use tools like Facebook.  In “The church on Facebook“, Lenora Rand does a great job at showing how, rather than being an advertising tool designed to draw new people into the church building, these social media tools are allowing churches to live their mission in new ways.  I won’t recap Rand’s article here, though I do suggest reading it.  What I will do is provide 3 simple ways (not techniques or strategies) for how churches might think about “being church” on social media tools like Facebook.

1. Evangelism

A church’s Facebook page can be a great evangelism tool.  Quite simply, everything that happens at the church should also be posted on the church’s Facebook page.  However, just like evangelism doesn’t end with the minister, Facebook evangelism doesn’t end with the church’s Facebook page.

fbshare2Every Facebook page, group, and event has a button that allows that information to be shared.  Those members of your church who are already using Facebook already have lots of friends that aren’t members of your church.  By simply getting church members to use that share button to share the events and happenings of the church with their friends, Facebook truly becomes social media.  As I discussed in the Chruch 2.0 resource group at General Assembly, it is the sharing that makes these websites social.  Having a Facebook page is good for a church.  Having a Facebook page where the church members share the information and content with their friends is evangelism.

2. Outreach

In any communication, listening is usually way more important than speaking.  I think the same thing can be said of church outreach.  If we as churches want to be relevant, we need to become better listeners.  Social media tools like Facebook can be great hearing aids for our churches.  When your church begins to use Facebook, concentrate more on what you as a church can learn about people, both inside of and outside of your church, than on how to attract people to come to your church.  Ask questions and listen to the answers.  As Rand’s article illustrates, find out who your church can be praying for.  You might be surprised how much more powerful it is to engage people in community rather than broadcast information AT them.

Of course, just like with evangelism, while this kind of outreach can be done through your church’s Facebook page, it is often best done through the members of your church who are already on Facebook.  A church with a Facebook page can be engaging.  A church whose members are actively engaging others is a church that is truly reaching out — whether on Facebook or not.

3. Worship

If you think that worship can only happen between 11:00 am and Noon in your church sanctuary, then Facebook and social media may not be roads your church is ready to go down.  However, if you are willing to get creative, social media tools like Facebook can provide great opportunities for your church to “be church” in radically new ways.

What if your church held an online Bible study by creating a Facebook group?  Church members could invite their friends to participate whenever it was convenient.  Some folks might not ever walk into a church building simply because they are invited, but they might just be willing to stop by a Facebook group when they have a minute and check out what their friend has been telling them about.

Consider providing short devotionals on your church’s Facebook page.  How cool would it be if different members of your church posted a short weekly or daily devotional to Facebook based on that upcoming Sunday’s lectionary text?

Be creative and try new things.  You never know what might be the thing that will provide a space for worship to someone inside or outside of your church.  After all, isn’t that what church is all about?

I completely understand the desire we all have to find a simple tool that will make the job of attracting people to our churches easier.  However, social media is not that tool….and that really shouldn’t be our goal.  The real work is not getting more bodies into our pews on Sunday morning.  The real work is connecting with God and God’s children in real and meaningful ways, and  that work of forming relationships with each other and with God is no different or easier than it has ever been.  Social media tools like Facebook don’t do the work for us, but they do give us new spaces in which to do our work.   They give us new spaces to “be church.”

will_squareWill Boyd is owner of 3 Story Church, a church web and social media firm that is focused on helping churches tell their stories. He has worked with Sojourners Magazine, the Disciples of Christ Historical Society, Goddard College, the Disciples Divinity House at Vanderbilt, and others. Will also recently finished a bachelor of arts degree from Goddard College that focused on the role of new media and social technologies in the world of sustainable marketing. Will lives in Seattle with his wife, a Disciples pastor.